Home / Buy ad space
Buy years of ad space
You don't own the site. You book its advertising slots for one to five years, and the price you agree today is the price for the whole term.
One price, twenty quarters.
Each column below is three months of the term. The bars get taller because you get more ad space as the site grows. The price per ad stays flat the whole way across.
- Fixed rate, agreed before you sign
- You see exactly how many ads run each quarter
- You can pass the deal on if you sell your business
Bar height = ad space that quarter. Price per ad = the same in every bar.
Why buy years in advance
Because the price is set against the audience the site has today. If that audience grows, you keep paying the old price. Put your own numbers in and see the gap.
Percent. Enter a minus number to see it shrink.
These are the numbers you typed, not a forecast and not a promise. Nobody knows what a site’s audience will do.
Every number in this image is made up. It is a drawing of what a partner dashboard looks like, not a real account and not anyone’s results.
It also shows what the site owner earns from their gambling partner. If you buy ad space you don’t receive that money — you get the ad slots. It’s here to show the shape of a site whose audience is worth advertising to, and why getting in before that curve steepens is the point.
Where the upside comes from
- The price is fixed to today’s audience. Growth after that is free to you.
- You get in before the site is competitive to advertise on.
- You can plan spend years out instead of rebidding every quarter.
Where it goes wrong
- The audience shrinks and you’re locked in above the market.
- The traffic grows but stops converting for what you sell.
- You owe the rest of the term either way.
Sites you can advertise on
What's in the price
| Term | Price per year | Ads per year | Paid |
|---|---|---|---|
| 1 year | TODO: price | TODO: volume | TODO: schedule |
| 3 years | TODO: price | TODO: volume | TODO: schedule |
| 5 years | TODO: price | TODO: volume | TODO: schedule |
Prices are set per site, because ad space on a football site isn't worth the same as ad space on a crypto guide.
A fixed price is not a guaranteed result. You're locking in what the ads cost, not what they're worth. If the site's audience shrinks, or your ads stop converting, you still owe the rest of the term. Model that before signing a five-year deal.